- Pay Per Click Advertising
- Customer Retention
- Target Audience
- Search Engine Optimization
- Digital Advertising
- Keyword Research
- Lead Generation
- Web Analytics and SEO
- Customer Acquisition Management
- Content Marketing
- Search Engine Marketing
- Marketing Strategies
Strategies for Converting and Retaining Customers Online
Completed by Man Yan Vivien Chan
March 9, 2021
10 hours (approximately)
Man Yan Vivien Chan's account is verified. Coursera certifies their successful completion of Strategies for Converting and Retaining Customers Online
What you will learn
Explore how to leverage keywords and search engine marketing in your ad campaigns
Analyze a landing page and identify successful and unsuccessful elements
Identify tactics of customer conversion and retention to add to your digital marketing plan
Skills you will gain
