- Marketing Strategies
- Content Marketing
- Web Analytics and SEO
- Customer Acquisition Management
- Keyword Research
- Search Engine Marketing
- Lead Generation
- Target Audience
- Digital Advertising
- Marketing
- Digital Marketing
- Pay Per Click Advertising
Strategies for Converting and Retaining Customers Online
Completed by Man Yan Vivien Chan
March 9, 2021
10 hours (approximately)
Man Yan Vivien Chan's account is verified. Coursera certifies their successful completion of Strategies for Converting and Retaining Customers Online
What you will learn
Explore how to leverage keywords and search engine marketing in your ad campaigns
Analyze a landing page and identify successful and unsuccessful elements
Identify tactics of customer conversion and retention to add to your digital marketing plan
Skills you will gain
