- Design and Product
- Brand Strategy
- Product Management
- Brand Awareness
- Growth Strategies
- Product Strategy
- Brand Loyalty
- Branding
- Product Lifecycle Management
- Employee Engagement
- Customer experience strategy (CX)
- Portfolio Management
Brand and Product Management
Completed by Polina Yerastova
May 23, 2022
12 hours (approximately)
Polina Yerastova's account is verified. Coursera certifies their successful completion of Brand and Product Management
What you will learn
Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.
Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.
Describe the customer experience journey to identify, define, and implement key brand touchpoints.
Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.
Skills you will gain
