Introduction to Digital Advertising
Completed by Colby VanVolkenburgh
August 6, 2021
7 hours (approximately)
Colby VanVolkenburgh's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Data Ethics
- Category: Data-Driven Marketing
- Category: Advertising
- Category: Bidding
- Category: Contextual Advertising
- Category: Customer Data Management
- Category: Paid media
- Category: Consumer Behaviour
- Category: Pay Per Click Advertising
- Category: Performance marketing
- Category: Digital Marketing
- Category: Online Advertising
