- Online Advertising
- Advertising Campaigns
- Digital Marketing
- Campaign Management
- Key Performance Indicators (KPIs)
- Performance Analysis
- Web Analytics and SEO
- Search Engine Optimization
- Consumer Behaviour
- Web Content
- Email Marketing
- Marketing Strategies
Digital Marketing Capstone
Completed by Waqas Noor
October 14, 2023
17 hours (approximately)
Waqas Noor's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
