- Predictive Analytics
- Text Mining
- Data Ethics
- Marketing Effectiveness
- AI Personalization
- Customer Retention
- Social Network Analysis
- Generative AI
- Marketing
- Customer Analysis
- Analytics
- Machine Learning
Applying Data Analytics in Marketing
Completed by MISHITA JAIN
June 20, 2020
16 hours (approximately)
MISHITA JAIN's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
