Customer Value, Acquisition, and Retention
Completed by Lissa Josephine P
October 13, 2025
4 hours (approximately)
Lissa Josephine P's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Return On Investment
- Category: Customer Retention
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Marketing Effectiveness
- Category: Customer Relationship Building
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Customer Analysis
- Category: Data-Driven Marketing
