Customer Value, Acquisition, and Retention
Completed by Tamuna Khaduri
October 21, 2025
4 hours (approximately)
Tamuna Khaduri's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Acquisition Management
- Category: Customer Data Management
- Category: Marketing Analytics
- Category: Marketing Strategies
- Category: Return On Investment
- Category: Customer Analysis
- Category: Data-Driven Marketing
- Category: Predictive Modeling
- Category: Marketing Effectiveness
- Category: Customer Relationship Building
- Category: Brand Loyalty
- Category: Loyalty Programs
