Attract and Engage Customers with Digital Marketing
Completed by Natalia Djuantoro
July 4, 2025
14 hours (approximately)
Natalia Djuantoro's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Digital Advertising
- Category: Marketing Strategies
- Category: Content Optimization
- Category: Marketing Strategy and Techniques
- Category: Persona Development
- Category: Advertising Campaigns
- Category: Search Engine Marketing
- Category: Google Ads
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Online Advertising
- Category: Keyword Research
