Data Analytics Methods for Marketing
Completed by Christopher Axmann
January 7, 2023
12 hours (approximately)
Christopher Axmann's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Sales Process
- Category: Data Analysis
- Category: Marketing Channel
- Category: Return On Investment
- Category: Marketing Strategies
- Category: Marketing Effectiveness
- Category: Marketing Budgets
- Category: Marketing
- Category: Customer Insights
- Category: Regression Analysis
- Category: Target Audience
- Category: Forecasting
