Attract and Engage Customers with Digital Marketing
Completed by Helios Li
June 23, 2023
14 hours (approximately)
Helios Li's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Customer Analysis
- Category: Content Optimization
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Conversion Funnel Analysis
- Category: Online Advertising
- Category: Search Engine Marketing
- Category: Search Engine Optimization
- Category: Marketing Strategy and Techniques
- Category: Customer Engagement
- Category: Google Ads
