- Business Metrics
- Goal Setting
- Content Performance Analysis
- Search Engine Optimization
- Digital Marketing
- Search Engine Marketing
- Target Audience
- Performance Measurement
- Social Media Marketing
- E-Commerce
- Email Marketing
- Data-Driven Decision-Making
Foundations of Digital Marketing and E-commerce
Completed by Elizabeth Beck
February 22, 2023
12 hours (approximately)
Elizabeth Beck's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
