- Search Engine Marketing
- Marketing Strategy and Techniques
- Content Strategy
- Customer Relationship Management (CRM) Software
- Search Engine Optimization
- Cross-Channel Marketing
- Social Media
- Social Media Strategy
- Customer experience strategy (CX)
- Campaign Management
- Driving engagement
- Digital Marketing
Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by ANNELIIS JOOL
September 11, 2020
18 hours (approximately)
ANNELIIS JOOL's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
