- Intercultural Competence
- Brand Management
- Cultural Sensitivity
- Cultural Diversity
- Brand Strategy
- Marketing
- Global Marketing
- Marketing Psychology
- Culture
- Marketing Strategies
- Brand Awareness
- Consumer Behaviour
Global Impact: Cultural Psychology
Completed by Indrani Uday Thool
September 8, 2021
11 hours (approximately)
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What you will learn
Explain what cultural equity is and how brands can become cultural symbols.
Analyze how globalization impacts the psychological responses of consumers in global markets.
Evaluate actions for imbuing brands with cultural meanings that can win over consumers in globalized markets.
Develop a plan for building an iconic brand
Skills you will gain
