- Return On Investment
- Google Ads
- Online Advertising
- Keyword Research
- Campaign Management
- Advertising Campaigns
- Search Engine Marketing
- Digital Advertising
- Marketing
- Digital Marketing
- Target Audience
- Pay Per Click Advertising
Google Ads for Beginners
Completed by María José Bonifaz Saldaña
September 5, 2023
2 hours (approximately)
María José Bonifaz Saldaña's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
