- Marketing Analytics
- Data Analysis
- Marketing Strategies
- Marketing Effectiveness
- Marketing
- Data Visualization Software
- Web Analytics
- Consumer Behaviour
- Digital Marketing
- Data Visualization
- Analytics
- Data Collection
Digital Marketing Analytics in Theory
Completed by Evgeniya Olegovna Zabluda
April 25, 2017
20 hours (approximately)
Evgeniya Olegovna Zabluda's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Theory
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
