Positioning: What you need for a successful Marketing Strategy
Completed by Raif Mohammad Moalla
February 26, 2020
11 hours (approximately)
Raif Mohammad Moalla's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Market Analysis
- Category: Product Marketing
- Category: Strategic Marketing
- Category: Market Trend
- Category: Customer Insights
- Category: Market Research
- Category: Target Audience
- Category: Value Propositions
- Category: Competitive Analysis
- Category: Marketing
- Category: Market Intelligence
- Category: Marketing Strategy and Techniques
