- Customer experience strategy (CX)
- Campaign Management
- Marketing Planning
- AI Personalization
- Search Engine Marketing
- Search Engine Optimization
- Web Analytics and SEO
- User Experience
- Brand Management
- Digital Marketing
- Content Strategy
- Marketing Strategy and Techniques
Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by HUAN XU
January 7, 2021
18 hours (approximately)
HUAN XU's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
