Positioning: What you need for a successful Marketing Strategy
Completed by Abdulrahman R. Elqolally
March 7, 2023
11 hours (approximately)
Abdulrahman R. Elqolally's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Market Trend
- Category: Market Research
- Category: Marketing Strategy and Techniques
- Category: Value Propositions
- Category: Competitive Analysis
- Category: Consumer Behaviour
- Category: Target Audience
- Category: Marketing
- Category: Product Marketing
- Category: Market Intelligence
- Category: Strategic Marketing
- Category: Target Market
