Positioning: What you need for a successful Marketing Strategy
Completed by Abdulrahman R. Elqolally
March 7, 2023
11 hours (approximately)
Abdulrahman R. Elqolally's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Marketing
- Category: Target Audience
- Category: Value Propositions
- Category: Market Research
- Category: Market Trend
- Category: Competitive Analysis
- Category: Marketing Strategies
- Category: Target Market
- Category: Market Dynamics
- Category: Product Strategy
- Category: Consumer Behaviour
- Category: Market Intelligence
