Attract and Engage Customers with Digital Marketing
Completed by Yorgo Abdo
October 31, 2025
14 hours (approximately)
Yorgo Abdo's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Google Ads
- Category: Digital Marketing
- Category: Digital Advertising
- Category: Keyword Research
- Category: Search Engine Marketing
- Category: Marketing Strategies
- Category: Persona Development
- Category: Conversion Funnel Analysis
- Category: Target Audience
- Category: Customer Engagement
- Category: Advertising Campaigns
- Category: Search Engine Optimization
