- Personalized Service
- Consumer Behaviour
- Augmented Reality
- Digital Marketing
- Data Ethics
- Data-Driven Decision-Making
- Strategic Communication
- Digital Media Strategy
- Artificial Intelligence
- Target Audience
- Marketing Communications
- Integrated Marketing Communications
Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by RAHUL GULRAJ
November 6, 2020
18 hours (approximately)
RAHUL GULRAJ's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
