- Cultural Diversity
- Brand Management
- Global Marketing
- Brand Strategy
- Marketing
- Consumer Behaviour
- Intercultural Competence
- Marketing Psychology
- Brand Awareness
- Cultural Sensitivity
- Marketing Strategies
- Culture
Global Impact: Cultural Psychology
Completed by Melissa Pereira
February 7, 2021
11 hours (approximately)
Melissa Pereira's account is verified. Coursera certifies their successful completion of Global Impact: Cultural Psychology
What you will learn
Explain what cultural equity is and how brands can become cultural symbols.
Analyze how globalization impacts the psychological responses of consumers in global markets.
Evaluate actions for imbuing brands with cultural meanings that can win over consumers in globalized markets.
Develop a plan for building an iconic brand
Skills you will gain
