Measure and Optimize Social Media Marketing Campaigns
Completed by Yassin Maouassi
May 25, 2025
12 hours (approximately)
Yassin Maouassi's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Marketing Effectiveness
- Category: Performance marketing
- Category: Performance Reporting
- Category: Digital Marketing
- Category: Data Presentation
- Category: Social Media Marketing
- Category: Communication
- Category: Marketing Analytics
- Category: Online Advertising
- Category: Digital Advertising
