Integrated and Strategic Communication Campaigns
Completed by Sitoshna Nayak
April 7, 2026
6 hours (approximately)
Sitoshna Nayak's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Owned Media
- Category: Public Relations
- Category: Paid media
- Category: Marketing Communications
- Category: Strategic Communication
- Category: Earned Media
- Category: Communication Strategies
- Category: Business Strategy
- Category: Target Audience
- Category: Campaign Planning
- Category: Media Strategy
- Category: Communication Planning
