- Web Analytics and SEO
- Media Planning
- Marketing Budgets
- Spreadsheet Software
- Performance Measurement
- Stakeholder Communications
- A/B Testing
- Return On Investment
- Pivot Tables And Charts
- Google Ads
- Data Visualization
- Data Presentation
Assess for Success: Marketing Analytics and Measurement
Completed by Lisa Canfield
May 12, 2025
18 hours (approximately)
Lisa Canfield's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
