- B2B Sales
- Human Resources Management and Planning
- Communication Strategies
- Culture
- Market Opportunities
- Organizational Strategy
- Marketing Strategies
- Cultural Diversity
- Organizational Structure
- Target Market
- Human Resources
- Business Marketing
International Marketing and Management
Completed by Robin Peace
April 11, 2024
9 hours (approximately)
Robin Peace's account is verified. Coursera certifies their successful completion of International Marketing and Management
What you will learn
Interpret how a nation’s culture is formed from its history, language, and societal norms.
Evaluate the characteristics of a nation’s culture using Hofstede’s Cultural Dimensions analysis.
Apply and adapt standard marketing perspectives to international business-to-customer (B2C) markets and consumers.
Comprehend and deploy techniques for successful business-to-business (B2B) marketing.
Skills you will gain
