- Big Data
- Consumer Behaviour
- Customer Insights
- Customer Relationship Management
- Predictive Analytics
- Integrated Marketing Communications
- Marketing Strategies
- Social Media Marketing
- Customer Data Management
- Marketing Analytics
- Data Analysis
- Digital Marketing
Marketing analytics: Know your customers
Completed by CONCETTA PATANIA
September 24, 2020
20 hours (approximately)
CONCETTA PATANIA's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
