An Introduction to Digital Marketing and Digital Strategy
Completed by Turan Rzayev
March 23, 2026
9 hours (approximately)
Turan Rzayev's account is verified. Coursera certifies their successful completion of An Introduction to Digital Marketing and Digital Strategy
What you will learn
Understand how digital technologies, social media, and AI are reshaping communication and interactions in the digital marketplace.
Gain skills in budget planning, measuring ROI, and setting clear objectives and KPIs to ensure campaign success.
Explore customer journey mapping, customer experience (CX) optimization, and the importance of an agile approach in marketing strategies.
Skills you will gain
- Category: Goal Setting
- Category: Customer Insights
- Category: Digital Transformation
- Category: Marketing Budgets
- Category: Customer experience strategy (CX)
- Category: Cross-Channel Marketing
- Category: Consumer Behaviour
- Category: Customer experience improvement
- Category: Budgeting
- Category: Marketing Planning
- Category: Customer Engagement
- Category: Strategic Thinking
