- Digital Marketing
- Data Analysis
- Marketing Budgets
- Business Metrics
- Content Performance Analysis
- Key Performance Indicators (KPIs)
- Digital Advertising
- Presentations
- Campaign Management
- Performance Reporting
- Data Presentation
- Marketing Effectiveness
Measure and Optimize Social Media Marketing Campaigns
Completed by MARCO SILVESTRI
September 27, 2021
13 hours (approximately)
MARCO SILVESTRI's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
