- Communication
- Digital Marketing
- Business Metrics
- A/B Testing
- Advertising Campaigns
- Marketing Effectiveness
- Key Performance Indicators (KPIs)
- Presentations
- Social Media Marketing
- Data Presentation
- Campaign Management
- Performance Reporting
Measure and Optimize Social Media Marketing Campaigns
Completed by Adrià Casadevall Torres
February 2, 2024
12 hours (approximately)
Adrià Casadevall Torres's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
