- User Research
- Google Analytics
- Brand Awareness
- Content Creation
- Web Analytics and SEO
- Business Reporting
- Search Engine Optimization
- Content Strategy
- Target Audience
- Algorithms
- Keyword Research
- Persona Development
Introduction to Google SEO
Completed by GINA L SCHMID
February 5, 2021
16 hours (approximately)
GINA L SCHMID's account is verified. Coursera certifies their successful completion of Introduction to Google SEO
What you will learn
Explore the evolving world of SEO: Understand why a career in SEO is rewarding and how it can set you up for long-term success in digital marketing.
Get familiar with key updates in Google's algorithms and learn practical tips for assessing traffic drops and avoiding penalties.
Improve site's visibility: Gain insights into how factors such as core web vitals, EEAT, and rich results shape search rankings and user experience.
Build user-first SEO strategies: Learn the importance of creating user personas as a foundation for successful SEO research and content planning.
Skills you will gain
