Sustainable Marketing and Consumer Trends
Completed by Mélanie Khanfir
January 7, 2026
19 hours (approximately)
Mélanie Khanfir's account is verified. Coursera certifies their successful completion of Sustainable Marketing and Consumer Trends
What you will learn
Create a marketing strategy that supports a circular business model.
Identify key motivators and barriers that influence sustainable consumer behavior.
Discover how a company's purpose, values, and messaging shape a sustainability-aligned brand.
Apply knowledge of policy, market trends, and traceability tools to develop sustainability messaging.
Skills you will gain
- Category: Market Opportunities
- Category: Sustainable Business
- Category: Branding
- Category: Regulatory Compliance
- Category: Brand Marketing
- Category: Marketing Communications
- Category: Advertising
- Category: Ethical Standards And Conduct
- Category: Customer Engagement
- Category: Environmental Social And Corporate Governance (ESG)
- Category: Engineering Management
- Category: Digital Marketing
