Positioning: What you need for a successful Marketing Strategy
Completed by Patricia Calle Meier
June 1, 2021
11 hours (approximately)
Patricia Calle Meier's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Target Market
- Category: Product Marketing
- Category: Competitive Analysis
- Category: Product Strategy
- Category: Value Propositions
- Category: Marketing
- Category: Consumer Behaviour
- Category: Marketing Strategies
- Category: Market Analysis
- Category: Marketing Strategy and Techniques
- Category: Customer Insights
- Category: Market Intelligence
