- Target Audience
- Customer Engagement
- Digital Advertising
- Social Media Campaigns
- Social Media Management
- Brand Awareness
- Social Media Marketing
- Marketing Analytics
- Social Media Strategy
- Content Creation
- Digital Marketing
From Likes to Leads: Interact with Customers Online
Completed by Alejandra Carreira Gonzalez
January 3, 2025
20 hours (approximately)
Alejandra Carreira Gonzalez's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
