Data Analytics Methods for Marketing
Completed by BOLUWATIFE A. AMUSAN
August 31, 2023
12 hours (approximately)
BOLUWATIFE A. AMUSAN's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Customer Analysis
- Category: Descriptive Analytics
- Category: Marketing Planning
- Category: Model Evaluation
- Category: Regression Analysis
- Category: Advertising Campaigns
- Category: Conversion Funnel Analysis
- Category: Target Audience
- Category: Marketing Strategy and Techniques
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Marketing
