- E-Commerce
- Google Analytics
- Marketing Effectiveness
- Content Performance Analysis
- Web Analytics
- Performance Analysis
- Marketing Analytics
- Customer Analysis
Google Analytics for Beginners: Marketing Essentials
Completed by Aidee Cecilia Garza Garces
April 29, 2025
2 hours (approximately)
Aidee Cecilia Garza Garces's account is verified. Coursera certifies their successful completion of Google Analytics for Beginners: Marketing Essentials
What you will learn
Set up a GA4 property for an e-commerce website, including configuring basic admin settings for accurate and optimized data collection.
Organize the tracking for key e-commerce events such as product views, add-to-cart actions, and purchases using GA4's event-based model.
Create and customize reports in GA4 to analyze user behavior, conversion paths, and sales performance for informed decision-making.
Skills you will gain
