- Digital Marketing
- Social Media Management
- Key Performance Indicators (KPIs)
- Marketing Channel
- Social Media Strategy
- Social Media Marketing
- Social Media
- Marketing Strategies
- Smart Goals
- Target Audience
Introduction to Social Media Marketing
Completed by Liliane Araújo Pinto
April 14, 2021
17 hours (approximately)
Liliane Araújo Pinto's account is verified. Coursera certifies their successful completion of Introduction to Social Media Marketing
What you will learn
Understand the landscape of traditional, digital and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Skills you will gain
