- Customer Analysis
- Consumer Behaviour
- Digital Marketing
- Online Advertising
- Data Collection
- Email Marketing
- Advertising Campaigns
- Search Engine Optimization
- Marketing Analytics
- Key Performance Indicators (KPIs)
- Campaign Management
- Web Content
Digital Marketing Capstone
Completed by Vishal HH
February 3, 2022
17 hours (approximately)
Vishal HH's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
