- Marketing
- Global Marketing
- Cultural Diversity
- Intercultural Competence
- Brand Strategy
- Brand Awareness
- Culture
- Consumer Behaviour
- Marketing Psychology
- Brand Management
- Marketing Strategies
- Cultural Sensitivity
Global Impact: Cultural Psychology
Completed by Beatriz Aguiar Fonseca
December 26, 2022
11 hours (approximately)
Beatriz Aguiar Fonseca's account is verified. Coursera certifies their successful completion of Global Impact: Cultural Psychology
What you will learn
Explain what cultural equity is and how brands can become cultural symbols.
Analyze how globalization impacts the psychological responses of consumers in global markets.
Evaluate actions for imbuing brands with cultural meanings that can win over consumers in globalized markets.
Develop a plan for building an iconic brand
Skills you will gain
