- Digital Marketing
- Data Storytelling
- Online Advertising
- Marketing Analytics
- MarTech
- Data Analysis
- Fraud detection
- Information Privacy
- Web Analytics
- Business Analytics
- Marketing
- Data Collection
Digital Marketing Analytics in Practice
Completed by VANESSA ALEXANDRA GOMES CAMPOS
June 4, 2020
20 hours (approximately)
VANESSA ALEXANDRA GOMES CAMPOS's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Practice
What you will learn
Gain hands-on, working knowledge of a step-by-step approach to planning, collecting, analyzing, and reporting data
Learn to evaluate and choose appropriate web analytics tools and techniques
Utilize tools to collect data using today’s most important online techniques: performing bulk downloads, tapping APIs, and scraping webpages
Understand approaches to visualizing data effectively
Skills you will gain
