- Keyword Research
- Relationship Management
- A/B Testing
- Goal Setting
- Content Creation
- Search Engine Optimization
- Content Performance Analysis
- Internal Auditing
- Content Strategy
- Content Marketing
- Web Analytics and SEO
- Key Performance Indicators (KPIs)
Optimizing a Website for Google Search
Completed by Shane McKay
February 19, 2023
13 hours (approximately)
Shane McKay's account is verified. Coursera certifies their successful completion of Optimizing a Website for Google Search
What you will learn
Use keyword research to select best keywords to optimize your website in search results
Examine how to analyze, organize, create, and build content utilizing various strategies
Use best practices to develop a high quality local SEO approach
Develop a solid approach for achieving a productive and successful relationship with your client
Skills you will gain
