- Marketing Analytics
- Marketing Strategies
- Digital Marketing
- Marketing
- Analytics
- Data Analysis
- Marketing Effectiveness
- Consumer Behaviour
- Data Visualization
- Web Analytics
- Data Collection
- Regulatory Compliance
Digital Marketing Analytics in Theory
Completed by Ksenia Vyacheslavovna Koshkina
October 19, 2020
20 hours (approximately)
Ksenia Vyacheslavovna Koshkina's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Theory
What you will learn
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Understand frameworks and approaches to measuring consumers’ digital actions
Learn to evaluate and choose appropriate web analytics tools and techniques
Earn familiarity with the unique measurement opportunities and challenges presented by New Media
Skills you will gain
