Introduction to Social Media Marketing
Completed by Lorena Sánchez Clavijo
January 25, 2026
17 hours (approximately)
Lorena Sánchez Clavijo's account is verified. Coursera certifies their successful completion of Introduction to Social Media Marketing
What you will learn
Understand the landscape of traditional, digital and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Skills you will gain
- Category: Marketing Channel
- Category: Social Media Strategy
- Category: Digital Media Strategy
- Category: Key Performance Indicators (KPIs)
- Category: Digital Marketing
- Category: Smart Goals
- Category: Marketing Effectiveness
- Category: Instagram
- Category: Facebook
- Category: Target Audience
- Category: Social Media Marketing
- Category: Journey Mapping
