- Digital Advertising
- Brand Awareness
- Social Media Marketing
- Target Audience
- Marketing Analytics
- Digital Marketing
- Social Media Strategy
- Customer Engagement
- Social Media Campaigns
- Content Creation
- Social Media Management
From Likes to Leads: Interact with Customers Online
Completed by Gerardo Manuel Garcia
September 15, 2023
21 hours (approximately)
Gerardo Manuel Garcia's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
