- Content Creation
- Target Audience
- Social Media Management
- Digital Advertising
- Social Media Campaigns
- Customer Engagement
- Social Media Marketing
- Brand Awareness
- Social Media Strategy
- Digital Marketing
- Marketing Analytics
From Likes to Leads: Interact with Customers Online
Completed by Gerardo Manuel Garcia
September 15, 2023
20 hours (approximately)
Gerardo Manuel Garcia's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
