What you will learn

• Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.

• Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.

• Describe the customer experience journey to identify, define, and implement key brand touchpoints.

• Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.