From Likes to Leads: Interact with Customers Online
Completed by Van Erik Mabilangan
August 20, 2025
20 hours (approximately)
Van Erik Mabilangan's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Paid media
- Category: Driving engagement
- Category: Marketing Analytics
- Category: Social Media Marketing
- Category: Content Scheduling
- Category: Digital Advertising
- Category: Brand Management
- Category: Branding
- Category: Drive Engagement
- Category: Social Media Strategy
