- Social Media Strategy
- Social Media Marketing
- Target Audience
- Customer Engagement
- Brand Awareness
- Social Media Campaigns
- Marketing Analytics
- Digital Advertising
- Content Creation
- Social Media Management
- Digital Marketing
From Likes to Leads: Interact with Customers Online
Completed by Mark Ciemcioch
July 23, 2025
20 hours (approximately)
Mark Ciemcioch's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
