Data Analytics Methods for Marketing
Completed by Valerie Naomi Cornejo Achong
May 26, 2026
12 hours (approximately)
Valerie Naomi Cornejo Achong's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Planning
- Category: A/B Testing
- Category: Customer Analysis
- Category: Conversion Funnel Analysis
- Category: Regression Analysis
- Category: Data-Driven Marketing
- Category: Marketing
- Category: Marketing Channel
- Category: Marketing Strategies
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Target Audience
