- Customer experience strategy (CX)
- Augmented Reality
- Strategic Communication
- Integrated Marketing Communications
- Marketing Channel
- Social Media
- Digital Media Strategy
- Digital Marketing
- Data-Driven Decision-Making
- Consumer Behaviour
- Marketing Strategy and Techniques
- Marketing Communications
Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Megan Phung
October 31, 2023
18 hours (approximately)
Megan Phung's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
