Social Media and Digital Marketing Fundamentals
Completed by Тетяна В'ячеславівна Рагозіна
July 12, 2024
10 hours (approximately)
Тетяна В'ячеславівна Рагозіна's account is verified. Coursera certifies their successful completion of Social Media and Digital Marketing Fundamentals
What you will learn
How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses
How marketers use the concepts of the Buyers Journey with digital channels to influence behavior and online purchase decisions
How to use the principles of content marketing to find, reach, and engage audiences and to start building brand loyalty and advocacy
Skills you will gain
- Category: Social Media
- Category: Consumer Behaviour
- Category: Content Marketing
- Category: Social Media Strategy
- Category: Digital Content
- Category: Customer Engagement
- Category: Target Audience
- Category: Marketing Strategies
- Category: Digital Marketing
- Category: Content Strategy
- Category: Digital Media Strategy
- Category: Integrated Marketing Communications
