- Social Media Marketing
- Advertising Campaigns
- Campaign Management
- Return On Investment
- Marketing Budgets
- Marketing Analytics
- Performance Reporting
- Marketing Effectiveness
- Data Presentation
- A/B Testing
- Performance marketing
- Online Advertising
Measure and Optimize Social Media Marketing Campaigns
Completed by Elisa Di Matola
April 29, 2024
12 hours (approximately)
Elisa Di Matola's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
